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Don't ever let your team know you've got my
Gems' favorite "Magnetic Desk Sculpture "
or it will disappear pronto!

YOURS FREE
IF you join Dr. Tom “The Gems Guy” Orent’s Gems Insiders’ Circle – or upgrade
BEFORE Midnight May 15, 2008

 
 

 

Do the things I did
to dig myself out of financial disaster work?

Take a look at what real dentists,
just like you, are saying:

"... in 4 short months I not only doubled my income, but I re-discovered fun in practice! If you want "gems" that you can get fast, exciting results with, Tom's got 'em!"
-- Dr. Chris Bowman
Charlotte, NC

"A quick note to say thanks for the many tips. I have doubled (!!) my income in the last 5 months (essentially earning a full year's income in this period) and have had time to take several weeks off to visit India, Singapore and Langkawi (popping off to Prague next weekend)."
-- Ranvir Dhillon, DMD,
Hounslow, England

"We've had great production numbers (and are collecting all of it), and terrific case acceptance. Tom's insights on why patients accept care, and how to directly affect an increase in acceptance are right on."
-- Howard T. Shimokawa, DDS,
Kihei, Hawaii

 

 

 

 

 

 

 

 

Here's just SOME of
what you get when you become a Silver PLUS GIC Member

  • As soon as you sign on, you'll receive three recent issues each, of "Independent Dentist Newsletter," "The SilverMineTM," and "Silver Letter Insert" followed by an idea-crammed issue of each of them every month.
  • "Building the Ultimate Cosmetic Practice" audio CD series -- smart, easy to use and HIGHLY EFFECTIVE strategies from Britain's most famous cosmetic dentist
  • One 15-minute "Wild Card" personal phone call with me each year. You choose the time and topic!
  • The "Audio Newsletter Series" -- hours of gems from my "Independent Dentist Newsletter," "The SilverMineTM," and "Silver Letter Insert" read by a British actress in her London studio. Available on CD or for download to your MP3 player.
  • Instant access to My Million Dollar Resources Directory.
  • Hours of the best advice from top gurus in dentistry, finance, marketing and more via monthly CDs and quarterly live conference calls.
  • "Transforming the Experience®" audio series by Dr. Paddi Lund. the Australian dentist who pulled down his signs, locked his front door -- and STILL makes over twice what he did before.
  • Forbidden Downloads -- Your chance to "steal" one key document each month from the stash normally reserved for Gold members
  • Breakthrough thinking from Mr. Alan Thornberg, practice transition specialist and all-around genius.
  • Expert Cosmetic Dental Imaging -- Free! See for yourself how wildly effective this clever technology is at selling patients on top quality cosmetic care -- and do it without risking a dime
  • My Secret Wholesale sources for great VIP patient gifts -- plus studio quality photos of these killer gifts!
  • Access online, 24/7, to critically important Gems Strategic Documents.
  • Private access to me through "Ask the Gems Guy" emails and Ad Critique certificates!
  • The chance to sit in on live quarterly teleconferences with a group of elite masterminds - experts in all the areas important to your practice and your future.
  • Three recent CDs of the "Mastermind of the Month," and Lee Milteer's "Millionaire Mindset" coaching program with more arriving monthly as your membership continues.
  • PLUS -- If you sign on before the deadline -- you'll also receive a $197 value Megabook, "How to Do Better Dentistry And Make More Money Than You Ever Dreamed Possible," filled with key GEMS from my "Independent Dentist Newsletter," FOUR BONUS CDs at sign-up so valuable they'll more than pay for your membership for years to come, a brand new GIC MP3 player and CD case plus TONS of other special bonuses.
  • AND... as part of the blockbuster re-launch of my InsidersCircle.com web site... when you sign on as a member you'll have access to a web site that's becoming THE HOME FOR DENTISTS around the world thanks to features like forums, classifieds, archives galore, plus effortless search capabilities, bonus gift rewards and more. (Read on for the exciting details.)

 

 

 

 

 

 

 

 

 

 

 


What do dentists think of Independent Dentist Newsletter?

"Tom, your Independent Dentist Newsletter is reliably the most informative, best source I have to help me maintain & improve my fee-for-service, non-insurance dependent practice. Thank you for providing this remarkable service to those of us who want to keep ahead of the pack!"
-- Michael Teitelbaum, DMD,
Briarcliff Manor, NY

"Thank you so much for all the wonderful ideas! Your newsletter has made the single biggest impact on my practice -- More than any other outside source!"
-- Mike O'Neil, DDS,
Indianapolis, IN

"I don't know anyone in dentistry who knows more about marketing and customer service than Tom. Each Gem in Tom's newsletter is worth many times the cost of subscribing. It's impossible to use all the ideas Tom Orent throws at you - financial arrangements, new patient protocols, case acceptance, hygiene systems and more. The best part is that you don't have to... just one idea at a time could be worth thousands of dollars each in increased collections."
--Dr. Chris Bowman,
Charlotte, NC

"This is terrific information that any dentist who wants to improve his practice and improve his life would be able to use to be more profitable and happier than they are right now."
-- Dr. Fred Abeles, Atlanta, GA

 

 


The Gems Insiders' Circle rock-solid,
no-fine-print,
no-questions-asked

Guarantee

It's this simple:

You can cancel any time you like. No questions asked. All you do is fax or call us. You keep every single membership gift, benefit, publication, periodical you've received up until that point.

Once you cancel, all membership benefits are terminated including the right to future discounts on seminars and products.

 

 

 

 

 

 

Be Among the next
200 to Sign on as a
Silver PLUS Member and
Get These FREE MASTERMIND EXTRAS

Enjoy learning from my exciting Masterminds on your new TOP QUALITY MP3 Player -- my gift to the smart dentists who take advantage of this offer.

Keep your MASTERMIND CDs in this one-of-a-kind case -- yours FREE as well when you sign on NOW as a Silver PLUS GIC Member.

 


Who ARE These Masterminds?

Real experts who will change your practice and your life.

  • Dr. Raymond L. Bertolotti: This outspoken researcher, professor and practicing dentist is simply THE AUTHORITY on adhesive dentistry. His take-no-prisoners comments will make you a better dentist - and a richer one, too!
  • Dr. Charles Blair: You read him monthly in "Dental Economics." Now hear what he reveals in our Mastermind interview about taxes, overhead, investing and more.
  • Dr. James P. Boyd: They've tried physicians, acupuncturists even psychiatrists but still suffered. Now you can give your patients real relief from devastating headaches with the dev ice this man developed.
  • Gordon J. Christensen, DDS, MSD, PhD. If you're into motorcycles, you can learn about implant dentistry from this world class leader in prosthodontics as you ride through Utah's back country on one of his Dental Adventure Tours. Or you can simply sit back and listen as this professor, practicing dentist and co-founder of two dental schools shares his insights and experience with today's rapidly advancing prosthodontic procedures.
  • Andrew Goldberg: Don't risk a fortune trying to do your own radio commercials. This Emmy-award winning producer has created over 200 great radio commercials for dentists - and he'll show you step-by-step how to have a radio spot that really rocks.
  • Barbara Hemphill: Finally, a system that lets you find anything you've ever filed- whether on your computer or in a drawer- in five seconds or less.
  • Bob Hurwitz: My personal financial wizard (and ex-IRS agent!) reveals little known but totally legal ways to cut your taxes!
  • Dr. Eric Mandelbaum: Barely over forty, this dynamic dentist could quit work today and live the good life pretty much forever. Find out how he's never - from day one-had an overhead of over 49% and how he's already got his kids' college and his retirement paid for - not to mention a 54 foot yacht.
  • Bob Scheinfeld: The grandson of the man who created Manpower Inc., he's built several businesses and grown one small software company into a behemoth that sold for $140 million. How? By training his subconscious mind to tap into a worldwide network of help he calls the 11th Element. You can do it too - once he's shown you step-by-step how to harness this amazing force.
  • Dr. Randy Shoup: At the age of 50, he turned his back on the conventional wisdom, sold his practice and started again from scratch. Today, just two years later, he has a million dollar practice with just 2 employees, a 50% net and the opportunity to practice great, patient-centered care. If that sounds like your kind of dream practice, you simply have to hear what he has to say.
  • Greg Stanley: If practical, use-them-tomorrow stragegies are what you're after, Greg's your man. The President of Whitehall Management and a strategic practice planning consultant since 1980, he knows dentists don't need complicated theories -- they need concrete answers like the ones he provides from beginning to end ot this important CD.
  • Alan Thornberg: Meet the man who created the high value dental practice transition and hear his brilliant insights into transitions, mergers, acquisitions and - most important of all - how to manage your practice to create value for today and the future.
  • John Tofilon: This genius has insulated me - and thousands of other medical professionals - from the ups and downs of the market. His Mastermind interview will take you step-by-step through a strategy that lets you decide how much wealth you want and assures it will be there with double tax-free returns
Not only are these people
the BEST of the BEST, just listening to them in the comfort of your home gets you
15 AGD/PACE credits

every year!

 

 

 

 

 

 

BONUS Insider CD #1: "The Sunday I Took Out
My Reception Desk . with a Chainsaw!"

#2 in the Transforming the Experience® Audio Series by Dr. Paddi Lund

(Yours FREE - but only if you're among the next 200 people to order now.)

The story of how, rather by accident Paddi Lund, Australia's most unusual dentist, locked his front door and eventually became a 'By Invitation Only.' 
Out of sheer frustration one weekend Paddi...

  • Took a Chainsaw to his Reception Desk (and made Personal Lounges instead),
  • Then locked his front door to keep people from sneaking in.
    Everyone thought he'd gone completely crazy, but... Surprisingly his business improved, so encouraged he.
  • Took down all his signs,
  • And then he removed his number from the phone book.

He now has a 'By Invitation Only' business and he's never been happier! And interestingly, he also now earns more than 2 ½ times the average dentist in his area working just 3 short days a week. It's much easier to be happy when you don't have to work your guts out to earn a reasonable income!

In short, Paddi completely transformed his experience in business, and in the process completely redefined how a dental business could be set up. Sign up today and listen in as he talks about all about his exciting journey, the back story on how the most intriguing aspects of his business evolved, as well as what he learned along the way in figuring out how to mix business, happiness and profits!

 

 

 

 

 

For the next 200 dentists to Sign up:
A HUGE Cache of
"Independent Dentist Newsletter" Gems

Why are Gems Insiders' Circle members so successful? Because they get important ideas every month in their "Independent Dentist Newsletter" and other GIC publications. Smart, savvy insights YOU'LL GET, TOO, when you sign on as a Silver member.

Just take a look at SOME of what my members have received.

  • "How Ordinary Dentists Can Become MILLIONAIRES"
    " 7 Secrets From 'Regular Folks' Stashing Away More, Yet Making FAR LESS THAN YOU ARE!!" Vol. 3, Issue 4, p. 3,11
  • "NEVER Again SUFFER From the Hygienist 'Shortage' Because There ARE Enough Hygienists!!" . IF You Possess My Secret to Pulling Hygienists Seemingly Out Of Thin Air. Even If You Live In Timbuktu. Vol. 3, Issue 5, p. 1,8
  • "Laugh In The Face Of Managed Care" How To Build an Iron Cage around your Patients and Create Unshakable Patient Allegiance To You And Your Practice. Vol. 3, Issue 1, p. 9, 10
  • "Simple 'No-Brainer' Tricks To Prevent Iatrogenic Soft-Tissue Destruction".That Will Also Prevent Horrible Embarrassment And Keep You From Losing Your Best Patients!
    Vol 1, Issue 2
  • "Are You Making These 4 Common Central Incisor Mistakes?" If The 'Centrals' Aren't Right, The Entire Smile Is Destined To Failure. Vol. 3, Issue 1, p. 1

Now YOU can get these important articles and more. Just be among the next 200 dentists to sign up for Silver membership and I'll send you my "How to Make More Money and do Better Dentistry Than You've EVER Dreamed Possible" -- a HUGE COMPENDIUM of THREE YEARS WORTH OF GEMS that have appeared in my newsletters.

A 304 page MegaBook at $197 but
YOU GET IT FREE!!!

 

 

 

 

 

BONUS Insider CD #2:
"I Discover the Secret
of Customers Who
Ask to Buy!"

#3 in the Transforming the Experience® Audio Series by Dr. Paddi Lund

(Yours FREE - but only if you're among the next 200 people to order now.)

The story of how Paddi Lund, a highly successful (if a little weird around the edges) dentist from Brisbane, Australia, overcame his frustration with working hard to sell treatment plans only to have 80% of people look at him like he was crazy.

One of Paddi's biggest frustrations over the years had been finding clients who would actually ask for the kind of dentistry he'd trained hard to deliver.

When he advertised and had signs, he took on anyone who called. But the problem was very few of his clients seemed to appreciate the finer quality dentistry he could do. So he...

  • Practiced Selling Techniques, but eventually ran into the Invisible Shield.
  • He even made his clients sit through four hours of hygiene video in his office before he'd see them, but it was hugely expensive and not very productive!

Then he found a better way . his Welcome Book!

He learned how to build trust and educate for benefits . in a very leveraged way . and it really worked!

In fact it was much easier than when he started his practice. It used to take several visits to examine, prepare and present a treatment plan (only to be knocked back three times out of five) and at best start the treatment weeks or months after the first visit.

These days, he really doesn't have to sell at all: 90% of his customers who need it accept high end treatment plans in their first visit . and most start their procedures that same day.

Learn how Paddi's systems reliably ensure that the customers who eventually make it into his personal lounge are simply just waiting for my professional opinion .

  • their trust in him is very high,
  • they now frequently ask to buy high end dentistry.

Now his customers work to convince him they want high quality dentistry . what a change! He just wouldn't practice dentistry without his Welcome Book! Get the details FREE by signing up for Silver PLUS membership today.

 

 

 

Does Reading "Independent Dentist Newsletter"
Help Dentists Thrive?
Read on.....

"I cannot wait to tear into "The Independent Dentist Newsletter" each time it arrives. I feel like a kid at Christmas. The information is vast and the wisdom insightful. I just wish I had joined immediately after dental school. Thank you Dr. Orent!"
Thomas J. Mazzuchelli, DMD
Acworth, GA


"Your gems about patient and staff relations, practice management, case presentation, fees, service, and marketing have made a great difference in my practice and my personal success. "The Independent Newsletter" also helps enhance profitable patient and staff relations.
Dr. Ron Barganier
Montgomery, Alabama

"From the main article on the first page to "Street Savvy Marketing Gems That Work", to "Ad Critique Corner" and "Ask The Gems Guy", I know I can always find something I can use in my office to help me achieve my goals. I remember reading somewhere that when you go to a seminar, if you get just one thing out of it, then it was a good seminar. When you consider "The Independent Dentist Newsletter," it is easy to find TONS of GEMS in EVERY issue, so this proves it must be great!"
Dr. Ira Biderman
Howard Beach, New York


"I have read many other newsletters, and none can compare with yours. I am so impressed that I recently became a Gold Member. I am so energized and motivated since I started reading the newsletter that in fact, I requested the back issues from 2002 and 2003 so I could catch up on previously missed information, verbiage, and advertising and management techniques. I have never been disappointed and look forward to future issues with great anticipation!"
Dr. David Greene
Scarsdale, New York

 

 


BONUS Insider CD #3: "Boost Your Annual Net by a whopping $48,500 - in 24 Hours or Less."

(Yours FREE - but only if you're among the next 200 people to order now.)

Impossible? Don't you believe it. Once you've listened to this powerhouse CD you'll know exactly how it's done. (Hint, it involves just 2 "below the radar" invisible strategic fee increases.)

This special report is worth a fortune (literally) - in fact the profits you rake in as a result of using these ideas will more than cover YEARS of Gems Insiders' Circle membership.

I know from experience that this is information you simply can't afford to be without. But there's only one way to get this exciting and incredibly insightful report absolutely free. Just be among the next 200 smart dentists to sign up for your satisfaction guaranteed Silver PLUS Gems Insiders' Circle membership.

BONUS Insider CD #4: "Four Secrets to Minimizing
Cancellations and
No Shows."

(Yours FREE -- but only if you're one of the next 200 dentists to sign on for Silver PLUS Membership)

Stop getting "stood up" by your patients. Successful dentist and top level GEMS Gold Dozen coach Dr. Chris Bowman shows you how with this exciting CD from his "Verbal Invincibility"

  • Discover how to avoid the dangerous and costly scheduling mistake dentists make every day that actually encourages patients to blow off hygiene appointments because "heck, it's just a cleaning."
  • Dr. Bowman will reveal exactly which bytes of information gathered during a patient visit will make them absolutely hate to cancel their next appointment.
  • Hear Chris's killer script for "confirmation" calls (rather than "reminders") that drives home patient commitment and gets them into the chair on time.

PLUS, Discover the single best strategy ever devised to prevent the vast majority of no-shows and rescheduling and enjoy more income -- and more respect -- than you dreamed possible.

Don't wait for your next no-show. Sign up TODAY!

 

...Still More "Independent Dentist Newsletter" Gems

The kinds of take-it-to-the-bank info my members are already receiving ...

  • "INSURANCE FRAUD!! Are You Guilty Of These 5 Innocent Mistakes?" You Can Easily Avoid Them And Get Paid Faster!!
    Vol. 2, Issue 2, p. 2
  • "Instant Anesthesia.Every Time!!" Finally End Your Struggle And Frustration! Vol. 4, Issue 9, p. 1,4,9
  • "Would You Pay $100 For A $20,000 Case?" An Underutilized But Incredibly Powerful Concept That Is Sitting Under Your Nose.But Trying to Keep Overhead in Check, May Actually Blind You To This Simple Strategy. Vol. 2, Issue 2, p. 5
  • "PERFECT Porcelain Crown Margins.No Longer A Mystery!"
    5 Simple Steps From 10 Years Experience.And Little Or NO Finishing!! Vol. 3, Issue 2, p. 8, 9
  • "Periodontal MONEY MIRACLE!" How I Solved My Own Embarrassing Periodontal Nightmare And Created Another 'No-Manual Labor' Income Stream In The Process!
    Vol. 3, Issue 3, p. 1, 3,4
  • "Associates: For Good or For Evil?" A Simple Checklist To See If You're Ready.And Why It's Fatal If You're Not. Vol. 4, Issue 5, p. 10, 12, 13

Remember, if you're one of the next 200 to sign on you'll get ALL THE ARTICLES SHOWN HERE -- PLUS MORE --in my "How to Make More Money and do Better Dentistry Than You've EVER Dreamed Possible" -- three full years of my NEWSLETTER GEMS.

A hefty 304 pages. Normally valued at $197 but yours absolutely FREE.

 

 

 

 

 

 

 

BONUS Insider CD #5: "Acing the
New Patient Call"

(Yours FREE -- but only if you sign on before this offer disappears.)

Your marketing worked and your phone is ringing but if the call doesn't go well you may lose that prospective patient forever.

Dr. Chris Bowman, whose verbal skills are "downright miraculous" according to GIC members who've deployed his strategies, shows you how to keep that from happening on this powerful CD "Acing the New Patient Call."

You'll learn:

  • The script Chris has his people use whenever a prospect calls -- and how you can use it too to make your practice stand out from the rest and put prospects in the mood to schedule.
  • Why "screening" prospective patients can cost you tens of thousands of dollars every year -- and why you should avoid all screening questions like the plague they are.
  • How to take control of that first phone call by asking the right questions -- and -- word for word -- exactly what those questions should be.

Another great CD from Chris' "Verbal Invincibility" series, this presentation makes it so easy you'll start dazzling prospects tomorrow.

And it's yours FREE if you Sign Up Today.

 

 

 

 

 

 

BONUS Insider CD #6: "How to Triple Your
New Patient Leads
Using Technology"

(Yours FREE --but only if you're one of the next 200 dentists to sign on for Silver PLUS Membership)

You'll start profiting immediately with this strategy-filled presentation by techno-marketing maven Ron Romano. This powerhouse CD is chock full of proven specifics on how to transform technology into your new marketing best friend including:

  • the 8 biggest website mistakes.
  • using voice broadcasting to boost promotions by 30%.
  • tracking devices that tell you instantly which advertising is working and which is not.

Whether you're a techie or a techno-phobe, you'll find easy-to-use ideas that you and your staff can put to work immediately.

Normally, this CD sells for $49.00. But it won't cost you a red cent - if you're one of the next 200 dentists to take me up on this totally-unbeatable Silver PLUS Gems Insiders' Circle Membership Offer.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

When you're a Gold Member, What Will We Talk About During Your Once-Each-Quarter PERSONAL PHONE COACHING Session?

Here's a look at some of the topics other dentists have found especially helpful.

  • Accounts Receivables: A/R aging, write-offs, bad debt collections and my Amnesty Letter"
  • Advertising Analysis of ad results based on statistics. The most critical aspect of internal or external patient acquisition. Knowing how to assess the results
  • Advertising Yellow pages. Tough nut to crack but why we should try.
  • Advertising - the FRM- Free Recorded Message. Logistics, how to set up, what to say, etc. (Gem 43)
  • Appointment scheduling No shows, cancellations and failures. A protocol to MINIMIZE!
  • Appointment scheduling RDH - $500,000.00 hygienist & "assisted hygiene."
  • Appointment Scheduling- Block booking "No time for cosmetic dentistry
  • Associates- is it time to add one to your practice? How to proceed?
  • Case Presentation: Bobble headed dog, or "Why the doctor should almost never be the first one to point out the need for care."
  • Case Presentation: Quadrant dentistry Presentation of best-option long-term excellent care. The 4-step process.
  • Biggest Rocks Theory. This one is brief (so choose more than one topic if this is one of them). It's about HOW to help doctor and team members decide WHICH things to START with. There's SO much to do and learn - where is the BEST PLACE to start?
  • Bond investment and bondalotor spreadsheet (recommended for doctor personal call)
  • Bonus system all-team. (GG12 bonus system should be introduced at the time of the first on site visit and may be reviewed during monthly conference call)
  • Brazilian project How to target market any local business or professional office, bring in a steady increased new patient flow ... forever.
  • Collection of overdue accounts The "Amnesty letter."
  • Contrast principal How to maximize the size and success of a cosmetic case, as well as gain acceptance of increased quality and size of posterior quadrant cases.
  • Crown and bridge fees New concept separating lab fee charge to the patient. How and why.
  • Diagnodent: Theory, verbal skills, graphics. How do we overcome: "But doc, how can I have 7 new cavities today when I was just fine at my last checkup?"
  • Fees: How I know yours are too low and why you or your team may feel they're too high! Includes brief but ABSOLUTE PROOF that 99% of your patients CAN afford your best care.
  • Financial options: A detailed explanation of the rationale behind GG12 financial options, as well as the exact verbal skills with which to deliver your presentation. (This is a highly recommended conference call material which will likely be covered more than once during the program)
  • Financial options, Advanced: for offices whose Gems Ratio is at or LESS than 1:1, if you have not yet begun offering extended internal (no credit check needed) autodebit, this can be a HUGE PROFITS bump to ANY size practice
  • Fluoride Gaining 85 to 90% acceptance (and payment) of adult fluoride!
  • Hygiene "27 reasons 95% of your patients MUST be on 3-month recall." This one telephone conference could easily increase your hygiene bookings by 50% or more without adding a single new patient. It is a MUST for every office!
  • Hygiene: Perio charting every new patient not spot probing, and recording the probing, all in less than 2-1/2 minutes (without electronics or assistants)!
  • Hygiene Perio verbal skills "Selling" critically needed periodontal care.
  • Hygiene commission formula: An office without hygienist on commission doomed to never enjoy maximum effectiveness (best-option long-term care of patients) or profitability. (This phone conference is for doctor and hygienist only. Topic which should be discussed at the first on-site visit, but can be reviewed during a conference call if you desire)
  • Hygiene recall calling system. 99% of offices have a failed approach to hygiene recall calls. This system will blow away most offices' recall systems and will bring back steady flow "in limbo" patients! Unless you can tell me the exact number of hours (better be a lot) spent last week on recall calls ... statistically how many patients you bring back per hour of calls, how many total patients you bring back in on average per month making these calls ... we've got to have this conversation.
  • Hygiene recall exam worksheet Protocol for running the hygiene recall visit, strategy to eliminate ever having to wait doctor re-exam!
  • Hygiene recall letter. How to get them back when they're out of the fold.
  • Insurance How I got out of Delta, kept 70% of my Delta patients, and convinced new Delta patients on the phone ... give us a try!
  • Insurance Managed Care step-by-step approach to eliminating it!
  • Insurance Predetermination of benefits, why you should NEVER do them. AND "Tom's generic estimator" the secret to not needing to send any more Pre-D's!
  • Insurance: Preframing expectations "Word to the wise" Dr. Christensen.
  • New patient exam - 7 variations based upon "Who is this new patient in my chair?" (Taken from my 1-hour presentation at the 1,000 Gems super conference at the Bellagio). Includes the "Mercedes Study". when to and when not to use it
  • New patient experience - "An everlasting impression."
  • Phone technique - Do you take my insurance?
  • Phone technique - Phone slip and the new patient phone call. Plus Phone TRACKING. (Gem 40)
  • Phone technique - What to do when the caller (a potential new patient) won't appoint. "4 critical questions- REDEFINING your market's buying criteria"
  • PR - Public relations - How to create your own grass roots PR campaign. Including the anatomy of an effective press release, and how to use internet-based facts blasting to simultaneously hit 50 to 150 local media simultaneously. for about $16.00!
  • Purchase/Acquisition of additional practices for rapid growth
  • Psychological triggers - This topic is taken from my 2-1/2 hour lecture, "Psychological triggers to assist increasing patient acceptance of best option care". This topic done in phone conference, however you may chose to spread it out over several calls
  • Referrals- new patients through focused referral boosting strategy
  • Testimonials - How to get incredible testimonials. Tons of them. And then what to do with your "shoebox filled with testimonials"!
  • Spreadsheet/GG12 Tracking Sheet review- this should be chosen NO LESS than TWICE a year. Inevitably within a few minutes of looking together at your sheet we'll find SIGNIFICANT opportunity waiting to be seized.
  • UPSELL- Increasing the average price of the sale/visit. to dramatically increase your productivity and collections even without changing your new patient flow one stitch. (Gem 30)
  • Warranties - An evolutionary new patient warranties. Why it's critical to have them, much important what to put in them!
  • Web Sites- If you have one, we can look at it on the call, and discuss GEMS to make it way more valuable to you (my dental practice web sites drew 100,000.00 in treatment from new patients found surfing the web EACH and every year). If you don't have one we can discuss where to begin.
  • WIIFM "What's In It For Me?" - The WIIFM program is a fun and exciting way to motivate and reward individual team members for the extra little touches they do for patients. Bottom line ... doctor pays for fun/neat stuff that members chose to do or buy. It's all based on a point system rewarding going above and beyond. It's not a competition ... everybody can win.

 

 

 

 

 


Rave Reviews For "Extreme Customer Service"

"In just the first five of fifty-eight Extreme Customer Service stories you will be HOOKED!!"
-- Dr. Stephen DeLoach, Dickson, TN

"You'll love the extreme autopsies Tom performs on the worst tales of woe."
-- Dr. Larry Rosenthal,
Author and National Lecturer

"You will help me differentiate my business from all the rest with a MAJOR splash of service. The service ideas you have offered will give me a decided advantage."
--Dr. Joe Bee, Pasadena, MD

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"I have experienced many speakers and coaches during the thirty-five years I have been practicing dentistry. From this group there are but a handful who really walk their talk. Tom Orent is one of these rare individuals. His hands-on experience plus his passion for dentistry and his passion to share all he has makes Tom a unique speaker and coach."
Roy A. Hammond, DDS,
Provo, Utah

"My team has had more fun delivering Tom's VIP 5-Star Service than you could imagine. Their genuine enthusiasm for our patients and practice is electrifying. They've enjoyed several hefty bonuses and the daily thrill of watching patient after patient accept our recommendations for the highest-level care."
Chris Port, DDS
Hendersonville, NC

"We've had great production numbers (and are collecting all of it), and terrific case acceptance. Tom's insights on why patients accept care, and how to directly affect an increase in acceptance are right on."
Howard T. Shimokawa, D.D.S.
Kihei, Hawaii

"Pardon the cliché, but Tom is the "Real Deal." Gems. All Gems. And he cares a TON. I guess it's partly the fact that he's BEEN where so many of us have found ourselves. Poor and frustrated trying to maintain unyielding top-level service for our patients and our team. So much to learn, Thank goodness I'm not an old dog. Thank you Tom Orent for helping make my profession and my life fun and exciting again!"
Dr. Dan Eulberg, Minnetonka, MN

 

 

 

 

33% Of Working Dentists Suffer From Clinical Depression!
The Other 66% Are Working Too Hard With Too Little To Show For It.

"Discover How You Can
Bust Out Of The High Stress, Low Income Trap That Can Rapidly Lead to Burnout"

Your membership in my Gems Insiders' Circle will let you in on
the powerful secrets that have made an elite group of dentists
(my members) rich and happy beyond their dreams.

Dear Doctor,

No matter how hard you work you just can't seem to get ahead - or give your family the things dentists' families enjoyed when you were a kid. Like, when was the last time you and your spouse took a long, leisurely romantic cruise?

How old is the car you're driving? Are your kids going to the very best schools? How are you going to pay for college?

And how much time do you have left to come up with the kind of nest egg you need for a decent retirement?

I've changed the lives of several thousand dentists in 42 countries for the better - and that's no secret. You'll see what dentists who know me have to say about me and my ideas as you read through this letter. But for starters, let's talk about the four biggest things you might want to change to make your professional life better:

  1. Discover how to STOP "MANAGED CARE" from jerking you around. (You can!)
  2. Work less, make more. STOP FEELING GUILTY about not being able to give your family the things they want and need... that nagging thought, "Gee, I'm a doctor. I shouldn't have to keep saying 'we can't afford that.'" I guarantee you can at least DOUBLE YOUR INCOME without adding any hours.
  3. MAKE UP FOR LOST TIME and be sure you have a big enough nest egg to retire. If you have a sinking feeling in your stomach every time "retirement" is mentioned, I can fix that.
  4. STOP STAFF HASSLES, TENSION once and for all. If you feel stress and unhappiness as you drive to work every morning, anticipating "staff headaches," there ARE fixable flaws in the way you manage. It's not your fault. Nobody taught you the business strategies that actually work.

Let's start with managed care, with pitiful reimbursement, all the paperwork, rigid rules that don't make sense and bureaucrats who seem specially trained to be as surly as possible. Not only does it erode your profits, it makes it close to impossible to practice conscientious, top-quality dentistry.

They have the nerve to call this stuff "Dental Insurance" when, at best, it's a supplement. I mean think about it - when "Dental Insurance" got started decades ago it usually covered about $1,000 worth of work each year. And that's just what it covers today - long after the price of everything else (including the premiums your patients or their employers pay) has gone through the roof.

But people got used to the idea that "Dental Insurance" covered all the dental care they needed, so when you propose good, sound, NECESSARY care that costs more, they act like you're trying to rip them off.

All of which is one of the biggest reasons why you're lying awake at night worrying about how you're going to pay the bills.

I mean, we're not talking "Lifestyles of the Rich and Famous" here. We're talking about things your family NEEDS that you simply can't supply.

And that's with you working so many hours a week you're basically AWOL as a parent. You know kids grow up awfully fast - and the time you're missing with them is gone for good. You could wake up one morning (I know lots of dentists who have) and discover that your adorable little girl or enthusiastic son is now a grown-up stranger who simply doesn't want to hear it from you.

You and I both know how to keep that from happening - but it takes time. Lots of time. Time doing stuff together that you both enjoy. Time talking. Time to tell them how much you love them and how proud of them you are.

Time you simply can't afford because your practice is eating you alive.

And then there's retirement. Today you need a bare minimum of at least Three Million Dollars to retire and live a decent lifestyle. (Imagine how big a nest egg you'll need in five, ten or fifteen years.)

If that sounds high to you, think about it for a minute. When you retire you'll want to do all the fun things you've been putting off while you worked, right? Like trips to wonderful places, cruises and long days on top golf courses. But you won't be able to enjoy those things if you're worried about the SERIOUS MONEY you'll need to stay as healthy and independent as possible when you're truly old.

Someone, I think it was Katherine Hepburn, said "old age is not for sissies." And it's not for people who've run themselves out of money either. Do you have any idea how much it can cost to keep someone who's frail or ill at home? Or any idea how bad the alternative - life in a nursing home - can be?

Finally, as if all of that weren't bad enough, there's the problem of managing a dissatisfied staff and keeping them from alienating your patients. Not that they aren't good people - most often they are - but unless you have good business management skills (which, of course, you weren't taught in dental school) or a practice so successful you can shower them with money, staff can often seem like an even bigger hurdle than your most difficult patients.

Look at all these problems together and it's no wonder you drive to work with anxiety, stress and depression as your passengers. Day after day after day.

IT SIMPLY HAS TO STOP!!!

Living like that is a recipe for disease, divorce, depression and, ultimately, death - if not of your body then at least of your spirit. That's why it is SO important that you read this letter -all the way through. Because it's got the answers you need to leave those kinds of problems behind and start enjoying your profession, your family, your life and, yes, your serious wealth.

This letter is going to rearrange your mind - get rid of the doubt, get rid of the depression and fill you with great ideas and a vision of a life SO GOOD you just can't wait to get there.

For starters, think about this:

Contrary to Popular Belief,
It's Perfectly OK For Dentists to Care About Money -
And Even Better For Them to Make a Ton of It!

Listening to people talk at your dental society meeting you'd get the idea that everything is OK - that we don't have payrolls to meet, managed care companies cutting our fees and eating our lunch, and bank accounts that tell us we'd better not even THINK about retiring.

Spend some time with your colleagues AFTER the meeting, though, and you'll hear about the things I talked about earlier. Like patients who walk away from treatment they really need because their insurance won't cover every dime, and the way the price of everything we need is going through the roof (have you LOOKED at your health insurance premiums lately?) and how our kids are starting to forget our names.

So you're not alone - although you probably feel that way a whole lot of the time. I know that's how I felt when my life nearly came unglued a few short years ago. Alone, and like life had treated me pretty darned unfairly.

After all, I'd gone to one of the world's really great dental schools. Studied hard, done well, played by all the rules. But I couldn't make a decent living.

So I worked even harder, put in more hours, trashed my first marriage and missed most of the fun of my two older kids growing up. And what did it get me? Nada. I couldn't give my family the things they needed - including a husband and dad. I couldn't save for the future.

Eventually I couldn't even make payroll.

Was I a loser? I didn't think so - but I know that's what a lot of people called me behind my back.

Rock bottom. On a cold, drizzly October evening in 1995 sitting in my office, listening to the rain, I realized I'd reached the end of the line. Not only was my practice going down the drain, my dad's desperately damaged practice - which I'd been trying to salvage while watching him die of cancer - was doomed as well. All I could think of was that I had failed us both.

That afternoon a lawyer told me I had no choice but to file for bankruptcy.

It was a crummy situation I wouldn't wish on my worst enemy but I know a lot of dentists - maybe even you - wake up in the middle of the night in a cold sweat worrying that they might end up in a similar position some day soon.

I will say one thing for the experience, though. Facing the possibility of total financial ruin is a little like waiting to be hanged - as the wise man said, it does serve to concentrate the mind.

That's exactly what it did for me. It made me mad. And it made me determined to learn whatever I needed to learn and do whatever I needed to do to get out of that hole.

I fired my accountant and the bankruptcy attorney. Then, with the help and advice of some very smart people, I managed to not only dig myself out of that hole - I got myself headed toward absolutely awesome success. In fact, three years later I was debt free and making three times the average income of a general dentist while working just one day a week!

Will my ideas work for you? You bet. In fact.

"I Can Help You Discover
the Hidden Wealth
In Your Dental Practice!"

In just 3 years, I went from the brink of financial ruin - a practice that owned and enslaved me - to being 100% debt free, making 300% more than the average general dentist and working just one day a week.

If YOU'RE ready, you can experience the same kind of dramatic change in your practice by reaching out right now and grabbing this Special Offer of SILVER PLUS OR GOLD MEMBERSHIP in my Gems Insiders' Circle.

In a world full of bogus get-rich-quick schemes we're a talking proven, effective strategies GUARANTEED to recharge your practice - and your enthusiasm.

For starters, take a look at all the practice building tools packed into a Silver PLUS GIC Membership:

#1. The "Independent Dentist NewsletterT"

My Gems Insiders' Circle's flagship publication. THE resource for blockbuster ideas to make your practice more successful Starting NOW!

We're talking page after page of profit making, keeping, investing and enjoying brainstorms for dentists who are sick of making excuses and ready to get in on the action. When you sign up now, you'll get three recent issues plus another one each and every month.

What's in them? How about everything you need to establish a totally reliable (not to mention lucrative) flow of new patients to your practice - year in and year out. And I mean everything - from overall strategy to the exact words to use and the exact timetable for using them.

Or how about the secret to crafting a Yellow Pages ad that actually works? You'd know it if you'd read the ad critique I did in an issue of IDNL last year for a dentist who was about to pour his ad budget down the drain with a Yellow Pages ad that had NO CHANCE AT ALL of working. Saved him a bundle - and got all my readers on the right track to getting Yellow Pages "browsers" to pick up the phone.

And speaking of ads that work BIG TIME, if you'd been reading my Independent Dentist Newsletter, you'd know a nifty little formula called "EE=E0" that can make every single ad you do more effective.

I'm convinced you need three things - math (the simple kind), marketing and psychology - to supercharge your profits. And every issue of "Independent Dentist NewsletterT" is full of use-them-tomorrow ideas about all three.

  • Like why YOUR endo and perio are just as valuable as what the specialists down the street are doing - and usually more desirable to your patients - and a tip about perio and endo fees that will drop your jaw and flood your bank account with cash!
  • Learn how to pull one very accessible statistic on your patients that NOBODY else teaches that is critical to engineering explosive new patient flow.
  • How to take advantage of the one trait almost all dental patients share instead of letting it get between you and case acceptance.
  • The hidden flaw behind traditional "image" and "brand" advertising and how you can use this information to create cheaper AND more effective ads.

Plus in every single issue I critique an ad that been sent in by one of my members. This benefit isn't for the faint of heart. Most of the ads are pretty bad (make that dreadful), and I don't pull punches as I tell the dentist - and all my readers - exactly what's wrong and what needs to be done.

Good stuff? You bet.

I'm on a mission to show you how really easy it is to add $200,000.00 even $300,000.00 to your net profit- once you've got the facts. I want you to be irresistibly tempted to use everything I've pulled together. So I've loaded this special offer with incredible values.

#2. "Transforming the Experience.®"
Dr. Paddi Lund, Brisbane, Australia

This audio series on CD and MP3 features monthly intelligence from Australia's most fascinating dentist -- a creative genius who runs a "By Invitation Only" practice and thrives.

Paddi, who lives in Brisbane, is simply one of the most brilliant and unusual dentists I've ever met. Always a little weird around the edges, he did spend some time as a regular suburban dentist who worked long hours six days a week, had all the usual troubles with his staff and more than his fair share of complaining customers and bad debts.

Until, that is, he:

  • Pulled down all his signs
  • Locked his front door
  • Sawed up his reception desk
  • Bought a Cappuccino machine instead
  • "Fired" half his customers, and
  • Took his name out of the phone book.

It SHOULD have been a disaster but, instead, today he works 22 hours a week, earns two and a half times the money and LOVES going to work. In fact, he's totally redefined what it means to be in business -- any business.

As a Silver PLUS member you'll learn how he got from being a thoroughly miserably conventional dentist to being a really happy (if slightly eccentric) one -- and discover how you, too, can mix business, happiness and profits.

Sound good? Then read on --because you'll also get...

#3. The "Mastermind of the Month" CD Series

Your chance to Learn the Secret Strategies of the SMARTEST and MOST SUCCESSFUL DENTISTS, ENTREPRENEURS and BUSINESS WIZARDS in the World.

Every year, my GIC members receive over 15 hours of take-it-to-the-bank, practice-enhancing advice from the gurus, movers, shakers and genuine geniuses who helped me become the many-times-over millionaire dentist I am today.

You know my story - how I turned myself, my practice and my imminent bankruptcy around in under 3 years and continued stacking success on top of success so that today I'm wealthy beyond my wildest dreams.

I did a lot right and a lot smart and one of the SMARTEST things I ever did was knowing who to turn to for advice. The "Mastermind of the Month" CD and MP3 Collection IS those people and the other mavens I've come to know and respect over the years. Some are dentists. Many are not. ALL are stand-out experts who absolutely refuse to talk theory-stuffed mumbo jumbo when they can give you the simple truth about how to change your practice, your profits and your life.

These CDs and MP3s are literally some of the most powerful messages you'll ever hear, and we'll rush the first three to you as soon as you sign up.

Within days, you'll be listening to Gordon J. Christensen, DDS, MSD, PhD, one of the country's top prosthodontists, as he updates your knowledge and boosts your skills with information like:

  • The reason sealants often do more harm than good.
  • How using the most popular burr can actually condemn a tooth to eventual fracture.

You'll also hear Greg Stanley, President of Whitehall Management, as he:

  • clues you in to what your Case Average (total collections for a given month divided by the number of new patients seen that month) says about your practice -- and discloses the exact number that indicates a healthy practice
  • reveals the one powerful statistic that can open your eyes to what's holding your practice back.

Plus, you'll learn information that will make you richer tomorrow from Dr. Charles Blair, a dentist who also holds degrees in mathematics, accounting and business. He's drawn on this potent combination to develop strategic planning and revenue enhancement programs targeted directly to YOUR wealth-building needs. For example, he'll show you:

  • exactly how to get the most out of an associate, and
  • the one simple step you can take today to absolutely assure yourself a secure and enjoyable retirement tomorrow.

Life changing stuff? You'd better believe it. And, while we're on the subject of changing your life, as a Silver PLUS member you'll also receive...

#4. "Building the Ultimate Cosmetic Practice"
Drs. Rahul and Bhavna Doshi, London, England

Created and produced by the stars of UK television's "Extreme Makeover..." Even if you're a bread and butter general dentist who does just a few cosmetic cases a month, the easy-to-use practice building strategies revealed in this monthly audio series on CD and MP3 will let you effortlessly double or triple your cosmetic cases.

About these two London-based experts:

  • They're the stars of the hugely popular British television program "Extreme Makeover" UK -- as well as highly respected international lecturers,
  • They offer the most sought after high end dentistry course in Britain at their Perfect Smile Academy.
  • They're celebrities, constantly featured in such top UK media as The Guardian, Marie Claire and Tattler.

But the most interesting and MOST IMPORTANT thing I can share with you is that these two dynamic dentists have increased the income stream from their practice by MORE THAN 1000% in just a few years. (That's right, one thousand percent -- THREE zeros.)

Every month Silver PLUS members receive a CD (and MP3 download from the password protected GIC members' web site) bursting with the actual marketing, leadership and case presentation strategies the Doshis have used to build their amazing success -- smart, insightful, motivational ideas you can use in your practice right away.

One more thing about the Doshis... keep in mind they practice in the shadow of the UK's National Health System -- a third party payment system that makes American HMOs and other managed care plans look like dentists' best friends -- yet they routinely get patients to pay the full cost of top-drawer private care.

Discovering the secret of how they manage THAT is worth FAR more than the cost of years of Silver PLUS membership.

What else do you get as a Silver PLUS member? How about a chance to talk directly with me -- The Gems Guy...

#5. A 15-minute PRIVATE phone
ONE-ON-ONE CONSULTATION with ME

This "Wild Card" call, which you can request at any point in the year, has the potential to bump your practice by at least five figures - immediately!

As a Silver PLUS member, you'll be entitled to one totally private 15-minute call with me, Dr. Tom, "The Gems Guy," Orent, each year of membership. -- your chance to pick my brain on whatever you choose. When you're ready, simply email me to request a call. I'll get back to you promptly with three possible dates and a range of times for us to talk.

What can we accomplish in our 15 minutes? A TON -- just take a look at what Doug Evans did as a result of our conversation.

"Tom, after our call I made major changes to our old ad based on your suggestions. WOW!!!! Our new pt flow and ROI on the ad have been fantastic this year! I want to expand on the ad for next year to do even better."
-- Dr. Doug Evans, Tallahassee, FL

What will YOU choose to ask me when we talk:

  • Need help hiring or motivating staff?
  • Not sure whether your fees are too high or low?
  • Want to make "fee resistance" and "will my insurance cover it?" melt away like ice on a hot tin roof in the Sahara desert?
  • Simply gotta know how I managed to sell both my practices at age 46 (for enough to be able to retire if I chose) and why my fee for a crown and build-up at that time was $2,256 -- close to three times what my 72 neighbor general dentist colleagues were charging in our blue-collar town with its primarily insurance driven population?
  • Concerned your bonus system, marketing or case presentation isn't working?

I'll give your question -- and you -- my full attention. Then I'll give you the strategies you need to solve the problem AND bump your income by enough to pay for your membership many times over.

Not sure what to ask? Some of the questions I hear a lot include how to:

  • Analyze advertising results (the usual ROI measure is sadly insufficient and often misleading.)
  • Create a killer Yellow Pages ad
  • Get out from under managed care
  • "Sell" more and better routine crown and bridge
  • Get the most out of your Diagnodent

If you'd like more suggestions, click here for a list of almost 50 topics!

Between phone consultations, let me suggest you put your feet up, relax and listen to literally YEARS OF GEMS via my new...

#6. "Audio Newsletter Series"

A treasure chest of GEMS from "Independent Dentist NewsletterT", "The SilverMineTM" Newsletter, and "Silver LetterT" to enjoy at your convenience, via CD or MP3.

I know it isn't always convenient to read, so I've arranged to have 10 years of my "Independent Dentist Newsletter"T -- along with past issues of "The Silver Letter"T Insert and "The SilverMine"T -- turned into audio files for your enjoyment. Every month you'll receive a CD packed with all the articles in audio newsletter format -- read and produced in a London studio by an absolutely captivating British actress. AND, as a Silver PLUS member, you'll also get password protected access to the archives on the web so you can listen or download to your MP3 player whenever you like.

#7. Wholesale Sources for VIP patient gifts

Save 40% - 60%. Secret contact information for wholesale sources for my famous VIP patient gifts -- along with studio quality photos of these surprise-and-delight-your-patient items.

Every three months my Silver PLUS members receive proprietary information about exactly where I get my exceptionally effective VIP patient gifts -- and how I save a ton of money doing it. As a member, via our password protected web site you'll receive this valuable list of wholesale sources with JPEG images of these great new VIP patient gifts ready for you to drop into ads, flyers, postcards -- whatever you need to impress, entice and motivate your best patients.

And speaking of enticing and motivation, wait 'til you see the powerful effect of this next Silver PLUS benefit.

#8. Expert Cosmetic Dental Imaging -- FREE

Patients can't wait to start their extreme smile makeovers once they see digitally enhanced images of how good they're going to look.

Sure your patients know they'd look more attractive after high end cosmetic dentistry. But they can't really visualize what a huge difference treatment is going to make -- unless you show them.

Cosmetic dental imaging makes that possible. Computer experts start with a photo of the patient as he or she looks now. Then they work their digital enhancement magic and turn it into a photo that shows EXACTLY how spectacular that patient will look after treatment.

Does it work? You bet. I mean just think about it... Patients are already embarrassed by their stained, cracked or uneven teeth. So when you show them how unbelievably great their smile is going to look after treatment, it's totally irresistible.

But you don't have to take my word for it -- because, as a Silver PLUS member once each month (non-cumulative) you can send me a photo (preferably of someone who needs a lot of high end work) and get one of these spectacular digitally assisted images back absolutely FREE.

#9. "$25,000+ Evening With A Guru" teleconferences.

Listen in on 70-minute LIVE teleconferences with my Masterminds This is your chance to EAVESDROP on some of the world's most powerful and successful people.

Four times a year my Silver PLUS members are invited to a listen in on a live teleconference with a truly brilliant and creative thinker. Could be one of people I described in that box up just a ways on this page. Could be someone else just as exciting. And as a Silver PLUS member YOU'LL BE ON THE LINE for the entire call!
Yup. You'll have LIVE access to one of my Masterminds for a full 70 minutes, as I interview them - digging for the answers I know will be of the greatest value to my members - AND as they answer YOUR QUESTIONS directly.

To ensure that these sessions are as individualized as possible we are going to keep them small. So it's going to be as though you're sitting around a table with one of the world's leading experts on a particular subject of extraordinary interest to you as a dentist, but you never have to incur the expense or inconvenience of leaving home. All my Silver PLUS members enjoy that experience four times a year.

Where does the $25,000+ come in? Simple, one idea from any of these folks could net easily you $25,000+ in a nanosecond. And retaining them as an advisor, or having them prepare the advice you'll get during your 70 minute teleconferencing could easily cost you $25,000+.

So no matter how you slice it, each event is indeed a $25,000+ opportunity.

These powerful events are always runaway hits full of immediate, usable, big-dollar results for every dentist who participates. What's more, the $25,000+ Evening With A Guru live teleconferencing series will earn you an additional 5 AGD/PACE credits per year - without ever leaving your home or office - for a total of 20 AGD/PACE credits per year. (And, if you miss one, don't worry. Because after every teleconference we'll send you a high quality CD of the event... and you'll have password protected members' access to download the MP3 version as well!)

#10. "Direct Marketing Strategies Newsletter"

A bargain in comparison to the regular DMS subscriber price of $189.00 per year, your FREE full year's subscription, delivered on CD, will clue you in to EXACTLY WHAT KIND OF ADVERTISING WILL WORK FOR YOU

Direct marketing is the heart and soul of professional advertising. It's quite frankly made me a fortune. I am a believer - and a believer for one reason and one reason only: direct marketing works and you can prove it works with measurable results.

That's why I want to put you and all my Silver PLUS members in touch with the facts, figures and findings behind successful direct marketing; and "Direct Marketing Strategies Newsletter" is the best way I know to do it. You'll get your issues delivered on convenient CD format so you can print them out when you like and have continual easy access to them now and forever more.

AND... Silver PLUS members can count on even more marketing expertise in the form of their own...

#11. Ad Critique Certificate

One critique per year -- BY ME -- applicable to any newspaper, yellow pages, Valpak or direct mail piece.

I know volumes about advertising that works for dentists. The right kind of advertising created a multi-million dollar practice and seminar business for me.

Believe me, I didn't do it alone. Over the years I've tapped the minds, attended the seminars and hired as consultants the best gurus alive today when it comes to marketing for professionals.

For you, a Silver PLUS member, I'll apply my years of marketing savvy (and theirs) to a piece of advertising you've created -- you choose which one.

Let's be clear. I'm not going to rewrite your piece.

I'm going to tell you exactly what's right and wrong with it so you can then go ahead and revise it. Advice you can take and apply for the gang-buster results you should be enjoying from ALL the advertising you do.

#12. 1000 Gems Special Reports,
Strategic Practice Management Forms and Documents

Password-protected access to the WORDS, the SKILLS, the VERBAL STRATEGIES and the PSYCHOLOGICAL INSIGHTS You Need to Survive in Today's Tough Economic Environment.
Nonmembers cannot get access to these documents. As a Silver PLUS member you get this elite access FREE. How smart is that?

Here's just a few examples of what you'll find:

  • How to Get Billion Dollar Insurance Companies to COUGH UP MORE MONEY... Paying ONLY YOU, Higher Fees on their Managed Care Patients! How to Convince them to Pay YOU from a 'Secret Fee Schedule' that NOBODY on the PLANET Would Ever Believe! I tweaked and honed this negotiation until, near the end, I was batting over 75% YES's to my demands for higher fees from Managed Care!
  • Diagnodent Diagnostic Recording Sheet and How to Use It: Increase your income by thousands of dollars a year as you completely preempt the question: "How can I have eight cavities now when I was fine a few months ago?" Even if you've had Diagnodent for years you'll still bump $20,000 to $25,000 with this form and the verbal skills I'll give you to go along with it. If you've just now decided to purchase your first Diagnodent, you can look forward to an extra $50,000 to $75,000!
  • A Simple Change Handling No-Shows & Last Minute Cancellations That Can Yield $60,000+ Profit per Year for a One Doctor, One Hygienist Practices --Even More For Larger Offices.
  • How to Convert Shoppers into Patients: 4 Critical Questions That INSTANTLY Differentiate Your Practice From All Others- Adds 1-2 New Patients Each Week! The simple word-for-word script that generates massive curiosity in the potential patient and GLUES them to the phone. You've got to see this script to believe it!
  • How to Obliterate 99% of Case Acceptance Objections With One Simple Change in Your Presentation Strategy. Until now, only a handful of my GG12 (Gems Gold Dozen Top-Level Coaching) Members have heard this amazing "No Salesmanship Required" Gem that practically guarantees your Case Acceptance Rate rockets to record levels.
  • The Most Powerful, Least Expensive, New Patient Acquisition Strategy on Planet Earth! If you're a one doctor-one hygienist small private practice. YOU can EASILY boost $150,000/Yr by
    implementing this one SIMPLE Gem!
  • New Patient Phone Call Check List Slip that Sets the Stage for INSTANT Rapport, DOUBLES Profitability of Advertising & Pre-Heats Every New Patient to LOVE Your Office -- before they've even set foot inside your door! The New Patient Call is the LIFEBLOOD of your practice. Never leave this critical moment to chance. You'll have me standing over-the-shoulder of your team as they use this simple ultra-fast practice building tool!
  • How to Get More Referrals than You Can HANDLE! A PROVEN strategy for OVERWHELMING your patients by CONSISTENTLY exceeding their expectations. Make MORE Money per Case (EVERY TIME) while increasing patients' appreciation and referral factor (this may seem counterintuitive at first, but will make PERFECT SENSE the moment you've read this special report.)
  • Get rid of those small, annoying insurance balances (and not so small ones, as well.) The strategies you'll find on my financial option sheet alone will recoup the cost of GIC membership for years to come with the collections it brings in and the irritation it removes from your practice.
  • The skills your staff needs to boost patient health (and your bottom line) with fluoride treatment. The Fluoride Verbal Skills document gives your hygienist the exact words to convince adults of the critical importance of this treatment. The result? My Gems Gold Dozen coaching members routinely gain 85-95% fluoride acceptance by adults - even though it's an out of pocket expense.
  • Never again have your hygienist waiting for you to come in for a recall check and never again feel the stress of having to leave a patient to do so - yet complete 100% of your recall exams day in and day out. It's all in the special strategy I reveal here, along with a document I developed in 1993 that's now in use in 42 countries .
  • Make the new patient experience unforgettable. How to keep them coming back and referring.
  • Boost case acceptance through the roof! An Arizona State psychology professor reveals how to use math, marketing and psychology to increase the average lifetime value of your patients by $1200 or more.
  • A letter I wrote to my patients that let me walk away from one of the country's two biggest insurance plans - while keeping 80% of my patients who were affiliated with that plan. Plus the strategy that let me achieve my goal without ever actually sending the letter. My lawyer won't let me tell you any more about what happened - at least not here - but access to the letter and the incredibly effective, simple delivery method I used instead of sending it are yours with GIC Silver PLUS membership.
  • How your hygienist can do complete and thorough periodontal probing (not spot probing) and charting in two minutes without electronics or an assistant - resulting in both time saving and an incredible boost in phase I periodontal scaling and hygienist-generated income.
  • Customizable phone tracking template. Nothing could be easier for tracking incoming calls and referrals in exquisite detail. You will never miss tracking or thanking a referral again.
  • My Proprietary Patient Financial Policy. Patients couldn't believe how good we were to them and it wasn't because we charged less. In fact, we were the most expensive practice in the area.

See what I mean about these documents being incredibly valuable Gems? I know because using them has helped me make an astonishing amount of money, avoid a ton of stress and be a whole lot happier than I've ever been before.

What do other dentists think? Read on:

"Your Gems are responsible for an increase of production the past quarter of 46%. In hard annualized figures we were up $239,512 over the previous year. I've gone from hating to go in to work and hear the problems to bouncing out of bed eager to see what new and fun things we can find to do with our patients. Tom, you are truly a Gem."
- Jeffrey N. Goldstein, DMD, Penndel, PA

"Implementing these techniques could easily, easily give you 50 to 100 thousand dollars a year without really changing the way you practice."
- Dr. Stephen Vargo, White Oak, PA

"It continues to be a blast taking your Gems and putting them to work in our own office. Our staff loves your VIP 5-Star Service gems and seeing our patients get absolutely WOWED."
- Dr. Christian Yaste, Dr. Joseph Hufanda, Charlotte, NC

"I finally found a dental guru who knows what he's talking about. Dr. Tom Orent has been the only person that knows practically everything about people and dentistry that I know of!"
- Dr. Tom Brown, Naperville, Illinois

Is your head spinning from trying to
keep track of this great stuff?

Well, hang onto your hat because
I'm about to let you in on the TOP SECRET project
I've been working on for months.
With the help of our "virtual team" of I.T. Experts,
I've come up with what could be
the best reason ever to fire up your computer:

Coming Soon...

#13: My Totally Redesigned,
Members-only InsidersCircle.com

A brand new, totally redesigned benefit-loaded site that will expand your mind, your world and, best of all, your PROFITS.

Sure you've used the Internet. Sent email. Booked flights. Bought presents. But have you ever made real money on line? Or improved your management, marketing or clinical skills?

Now you can do all that and more

You see, over the past few months I've been busy creating a "Home" for dentists on the web -- a place where dentists from all over the world can share experiences, buy and sell equipment, get clinical, marketing and practice building input from other dentists, soak up knowledge it's taken me decades to acquire -- and earn valuable Bonus Gifts Rewards. The all new, totally re-launched InsidersCircle.com will be all that and more -- and if you join now, you'll be among the first to take advantage of all it offers.

What's on my new site? For starters, a WORLDWIDE FORUM where you can interact with thousands of other Gems Insiders' Circle members from 42 countries .

  • Talk with these other dentists on the forum -- or by email. Invite the comments of just a few, or everyone.
  • Broaden your clinical and